Profitable Blogging

You might be saying at this point, “How can I promote my website?”   Search engine traffic is the blog’s lifeblood, but ranking in those same search engines — that’s the tougher nut to crack.

Here are some ideas for promoting your website, to help it rank higher in the search engines.

Website Promotion

I’ve mentioned content as being important in the more web site traffic post, so I’ll skip that for now.  But when you get the chance, go read that post.

So let’s take a look at article marketing as a way to promote your site, and it does it in two ways.

• First, it brings traffic to your blog, from people clicking the links in either the article or your resource box (or both, depending on the article directory).
• Second, it brings backlinks, which are basically “votes” for your website.  Not to mention another way for spiders to find you.

If you have a tough time writing articles, not to worry — there are good writers out there who can craft a 400-word article for a very reasonable price.  But if you have the time and talent — the more articles, the better.

Along the lines of article writing, you can offer to do “guest author” posts for another site in your general niche (although not necessarily a competitor).  In return for a link back to your site, you can get more exposure and be viewed as an authority.

What else?  There are the older promotional methods which can still be good — things like t-shirts with your logo and/or web address on them.  You can order “by the each” at a place like Cafe Press, give them away or sell them.

Business cards never seem to go out of style, and these days you can get 250 of them for a song at some of the online vendors like VistaPrint (see link on the sidebar if you need really really really inexpensive cards). 

Promote My Website – Other Ways

Web site promotion also comes in the form of link building, which is a whole topic until itself.  Some of the promotion is up close (like making good posts in a forum related to your niche), some of it less direct. 

There are also secondary feeder sites like Squidoo and Hubpages, and all the Web 2.0 and social bookmarking sites (which I’ll cover in separate posts).  All of these should be considered when it comes to asking yourself, “How can  I promote my website?”