Profitable Blogging

In my previous article marketing stategy post I talked about what article marketing is.  Now, I have 3 tips to help make this strategy work  better for you and your blog.

Tip 1:  Write Articles Often

OK, this doesn’t sound like a time-saver, but don’t underestimate the power of article marketing.  When you have a good article posted at Ezine Articles, you’re almost guaranteed good, targeted traffic — for free!  While the bulk of the traffic comes in within the first week, it keeps trickling in long after that.

By writing articles often, you not only reap the benefit of that first week’s posting, but each “trickle” after that builds up over time.  Remember, it’s all free and all targeted!

How often is often?  Aim for at least one article a week per site.  If you can do more, go for it!

(And if you can’t manage the one a week, there are article writing services that can help you out there, for a very low cost — $5 or less for an article.)

The point is, what articles you write today can literally pay you for years to come.  I have articles I wrote 3 years ago that still send me traffic!  Imagine what can happen if you consistently write articles for publication.

Tip 2:  Make Your Articles Unique

This actually has two parts.  First, you want to submit your original uniqe article to Ezine Articles.  Then once Ezine Articles has published your article, you next step is to submit it to other article directories and blogs.

The only thing getting in your way is Google’s love for unique content.  While at the moment Google isn’t penalizing for duplicate content, there may be a time where it will.  So, you should make sure your articles are as unique as possible.

OK, this sounds like a monumental task.  If you want to submit your article to, say 50 other places, does that mean you have to re-write it 50 times?  Not necessarily, and I’ll go into that in a bit.  But for now, think about how you can make small changes to make each article version more unique.

Tip 3:  Make Your Links Work For You!

In your article and/or resource box, you’ll be allowed links back to your site.  Make your links work for you, instead of against you.

Here’s an example.  Say I want to link to my post about the best blog hosting sites.  Instead of saying something like:

To read more about the best blog hosting sites ever, click here.

Yikes!  I just lost out on some link juice doing it that way!  What would be better is:

Do you know your hosting options?  Find out about the best blog hosting sites – their pros and cons and how the right choice can save you money!

If you notice, I used my keyword phrase “best blog hosting sites” as my anchor text — the words that you click on to visit the link.

By using your keyword phrase as anchor text, it gives more “weight” to the link.  It doesn’t seem like much, but you’d be surprised on how m any people don’t do this.  Give yourself the advantage and use the anchor text!

More Article Marketing Strategy Tips

Yes, more article marketing tips will be coming your way.  There is a lot to know about this strategy for building backlinks and traffic.

For now, think about some good keywords you can use for articles and write them down — finding good keywords are the first step.  Then we’ll look at optimizing them.

Talk with you then!